THE MACALLAN x BENTLEY: CRAFTSMANSHIP

The first of a series of films for The Macallan and Bentley Motors, exploring their new partnership. The brief was to make three 'beautiful short films' which succinctly communicated the key brand messages.

The first episode, ‘Craftsmanship’, looks at the companies’ creative process, their obsession with detail, and their use of materials, colours and textures.

Client: The Macallan, Bentley, Robb Report
Agency: Publicis Groupe
Runtime: 4 min
Format: Online Commercial